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Among retailers, Express scored the highest of all 80, while One Kings Lane scored the lowest. RSR found that the average web site took 9.
Both of those figures are well above the default standard of three seconds, beyond which it is believed e-commerce site operators are under great risk of losing customers. In addition to Express, other top performers among retail web sites included Shoes. Another very big name in the bottom 10 worst performing sites Third time s the load Lululemon and RSR said several retailer sites "errored" out of the evaluation by failing each time they were trued to load completely.
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Mobile and desktop load times taking from 6. It is even more troubling when quantified in the report in terms of how slow site performance threatens conversion rates: The report suggested one of the causes for long load time could have to do with the third party applications many retailers have embraced to enrich their sites and improve customer experiences.
Retailers in the study used an average of 70 third party e-commerce applications on their websites, the report said, but each of those applications Third time s the load hundreds of additional requests to build each page.
The report comes not long after a different study suggested e-commerce sites are wasting too much time on cosmetic changes and related site upgrades when they should be focused on adding personalization features that lead directly to increased revenue. Both studies make good, not necessarily opposing points.
Sites need to provide rich features and experiences to engage customers, but in order to take advantage of them, shoppers need a site that loads sooner rather than later. Brief 'Disturbingly slow' e-commerce site load times turning away shoppers.
Author By Dan O'Shea. Published June 30, Share it post share tweet.
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How to improve your website load time, offer a better user experience, and attain managing to merge them will ultimately help your load times in the long run. Static assets have a cached lifetime of at least a week, while third party items.